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iComfort Directions Reinvention Reviews

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iComfort Directions Reinvention

Reinvention is the fourth model in the new iComfort Directions Collection of memory foam mattresses made by Serta. This 12˝" mattress has the features common to iComfort Directions models: Thermo°Cool™ yarn Fabric Covers with TENCEL® fibers, Cool ActionDual Effects Gel Memory Foam, Pods™ Gel Activated Support, and ComfortLast® Foam Core with Ultimate Edge® Support. It also has EverCool™ GfX Memory Foam, Serta PillowSoft™ Foam, and Cool Reaction™ Slow Recovery Latex Foam.

The cover fabric of the iComfort Directions Reinvention is made of Thermo°Cool™ yarn, which contains a cotton-polyester blend and TENCEL® fibers. TENCEL® was developed for use in clothing worn by persons engaged in strenuous activities. The fibers wick moisture away to evaporate and cool the wearer. They keep the sleeping surface of a mattress dry and cool. Under this cover panel is a fiber pad of FireBlocker flame retardant.

EverCool™ GfX Memory Foam has extremely thin sheets of graphene, a highly heat-conductive form of graphite, to carry heat away to dissipate. The memory foam itself conforms to body contours to relieve pressure points. Under the 2" of EverCool is 1" of Serta PillowSoft™, a super soft foam for plush cushioning.

Reinvention is unique among iComfort Directions models in having Cool Reaction™ Slow Recovery Latex Foam. This latex foam is engineered to respond instantly to the body without springing back too quickly. Latex is naturall breathable, anti-microbial and hypo-allergenic.

Cool ActionDual Effects Gel Memory Foam is described in detail in other iComfort and iSeries reviews on this site. It is infused with two gels: MicroSupport and MicroCool+ gels for focused support and for temperature regulation with Phase Change Materials.

The 1" Pods™ Gel Activated Support layer has discs of gel for enhancing support of the ComfortLast® Foam Core.

The 6" ComfortLast® polyurethane foam core undergirds the memory foam and latex layers. Around it is the Ultimate Edge® foam encasement for edge support of the sleeping surface.

The recommended foundations for the iComfort Directions Reinvention are Serta's Motion Custom™ Adjustable Foundation and StabL-Base flat foundation (available in 9" Standard and 5˝" Low Profile). This model carries a 25-year warranty, which requires a suitable foundation.

  • Mattress and Bed Set Model Name

    iComfort Directions Reinvention

  • Price Category


  • Listed Manufacturer


  • Location

    Serta International, Customer Service Department, 3 Golf Center #392, Hoffman Estates, IL 60169, 1-888-55-SERTA (1-888-557-3782)

  • Bed Classification

    Memory foam

  • Level of Firmness


  • Inner Bed Composition

    6-inch PU support core, Pods Gel Activated Support, memoy foam with support gel and cooling gel (with PCMs), latex foam, graphene-infused foam

  • Mattress Edge Support

    Foam encasement

  • Mattress Cover Composition

    Cotton-polyester fabric with TENCEL fibers

  • Total Mattress Height

    12.5 inches

  • Bed Foundation

    StabL Base flat base or Serta Motion Custom adjustable bed

  • Special Features

    EverCool Gfx MF, Dual Effects gel MF, TENCEL, Pods gel-activated support layer

  • Sleep Trial

    120 days

  • Bed Warranty

    25-year limited warranty

  • Manufactured In


  • Restrictions

    Keep in sanitary condition, and provide proper foundation

  • Website


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