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iComfort Sleep System
Updates for 2014
updated its iComfort memory foam mattresses
, unveiling the revised lineup in January 2014. iComfort
now has three collections with new or revised models. They are iComfort Collection
, iComfort Directions Collection
, and iComfort® EFX Collection
In updating its iComfort Sleep System
considered the results of a 2012 GFK Buyer Satisfaction Study. Among participants surveyed, iComfort
owners had a satisfaction rate of 98%, and 97% would recommend iComfort
mattresses to friends. Also, about 90% said iComfort
provided the right support. Each mattress still has the Comfortlast® Foam Core support system.
For 2014, Serta upgraded its Cool Action™ memory foam. Cool Action™ is memory foam infused with MicroSupport gel. The gel beads are concentrated in zones where the body needs additional support. With the addition of MicroCool+ gel, this is now Cool Action™ Dual Effects® memory foam. This gel absorbs heat from the sleeping surface and conducts it away to dissipate. MicroCool+ gel also contains Phase Change Materials (PCMs). The PCMs change their physical state to absorb or release heat when needed to keep temperatures within a desired range. Overall, this new foam has 25% more gel than the previous version.
A second update is the addition of Serta's new EverFeel Technology. According to Serta, EverFeel provides the same cradling comfort as memory foam. However, users do not have to wait for time or temperature to adjust to their bodies. They say this is "a difference you will feel the moment you lie down" This is available in two of the collections.
The Cool Action gel memory foam has been upgraded to Dual Effects and EverFeel Technology added to every model in the iComfort Collection—Prodigy, Savant (Plush and Cushion Firm), Genius, and Insight—and EverFeel has been added to the name of each model.
iComfort Directions Collection
The iComfort Directions Collection features Cool Action™ Dual Effects® memory foam and Pods™ Gel-Activated Support in each model. The Pods™ Gel-Activated Support is a foam layer with stategic placement of gel discs. The Pods layer works with the Comfortlast® Foam Core support system for tailored support. Other gel technologies are used in this collection for selected models. Additionally, these mattresses have moisture-wicking TENCEL fibers in their cover fabrics.
iComfort® EFX Collection
The EFX in the names of the iComfort® EFX Collection and its models stands for EverFeel Technology. Each mattress in this collection has EverFeel, Cool Action™ Dual Effects® memory foam, and Avantec™ Performance Fabric with TENCEL. Some of the models add a layer of the older Cool Action foam.
Mattress and Bed Set Model Name
iComfort Sleep System Updates for 2014
Serta International, Customer Service Department, 3 Golf Center #392, Hoffman Estates, IL 60169, 1-888-55-SERTA (1-888-557-3782)
Level of Firmness
Inner Bed Composition
Polyurethane base support core, memory foam comfort layers
Mattress Edge Support
Provided by the support core
Mattress Cover Composition
Fabric blend including TENCEL fibers
Total Mattress Height
9 to 13.5 inches
Platform or adjustable bed
EverFeel Technology, Dual Effect gel memory foam, PU support core
25-year limited warranty
Keep in sanitary condition, and provide proper foundation
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