Paramount Sleep partnered with British bedding manufacturer Hypnos in a joint venture to sell Hypnos mattresses in the United States. Hypnos has Royal Warrant from Queen Elizabeth II to make luxury mattresses for the royal family. While Paramount Sleep has been around for 82 years, Hypnos has 100 years plus of experience.
Ten models of the Hypnos line were exibited in 2015 at the Las Vegas Winter Market in a private showing for retailers' input. The formal launch was at High Point with eight models: Coral Extra Firm and Coral Plush, Joliet Luxury Firm, Alexandra Firm and Alexandra Plush, Sapphire Euro Top Plush and Sapphire Euro Top Firm, and Crystal Pillow Top.
Notable features of the new Paramount Sleep Hypnos line are Zip and Link Service, Headboard Covering Option, 100% Sustainability, Advanced Spring System, and Adjustable Motion Base.
Zip and Link - Two mattress sections can be zipped together into one mattress. One advantage is dual comfort: a different comfort level for each side. Another advantage is ease of bringing a large-sized mattress (such as King or Queen) into more confined spaces.
Headboard Covering Option - The purchaser of the bed can select the fabric for covering the headboard.
Advanced Spring System - Hypnos's pocket coil system, called Q Spring, features nested coils in the center portion of the innerspring. This increases the already high coil density. The smallest Hypnos mattress model has a coil count over 1,000, while the high-end models have up to 5,000.
100% Sustainability - The emphasis is on natural materials. Hypnos beds do not incorporate polyurethane foam (or its variants, such as memory foam), and the coils are made of recycled steel. Among the natural materials used are horsehair, camel hair, Joma and alpaca wool, and natural latex (Hevea Flex).
Adjustable Motion Base - Underscoring the high-class luxury nature of this brand, the standard foundation for Paramount Sleep's Hypnos Brand mattresses is a Leggett & Platt adjustable base with features such as powerful yet quiet motors, three-speed dual massage, backlit wireless remote with progammable positions, under-the-bed night light, USB ports, and fashion design legs and upholstery. No specific L&P models was identified.
Details of individual models will become available as Hypnos beds appear at Paramount Sleep retailers. The warranty is not yet specified, but Paramount Sleep warranties are usually for 10 or 20 years.
Hypnos Beds are now in the U.S. market. The address and telephone number for Hypnos USA is the same as that for Paramount Sleep, but it has its own website which is affiliated with Hypnos Beds in the United Kingdom:
1112 Kingwood Ave
Norfolk, VA 23502
Three collections of Hypnos Beds are made for the United States: The models named above are in these collections:
Coral Extra Firm
Juliet Luxury Firm
Crystal Pillow Top Plush
Sapphire Euro Top Firm
Sapphire Euro Top Plush
Since the manufacture and marketing of Hypnos Beds in the U.S. is a partnership venture of Hypnos Beds, Ltd. and Paramount Sleep, these collections will be covered under the Hypnos name.
Paramount Sleep Hypnos Collection
Paramount Sleep, 1112 Kingwood Avenue, Norfolk, VA 23502, Phone: 757.855.3321
High coil count pocket coils of recycled steel, nested in center section, comfort layers of natural materials (no synthetic foams), damsk covers, hand tufting
Adjustable bed (L&P)
Natural materials and recycled steel
UK and US
Keep in sanitary condition, and provide proper foundation