Serta iComfort Genius
Serta constructs its iComfort Sleep Systems by utilizing proprietary Cool Action™ Gel Memory Foam, which features the first memory foam Serta mattress infused with MicroSupport® gel. Serta states the revolutionary gel memory foam provides superior cooling and support when compared to some of the best mattresses on the market. As with other Serta iComfort Mattresses, Serta infuses the Genius model with millions of MicroSupport® gel beads that create highly breathable memory foam. The infusion process removes body heat and thus, cools the area under the blankets that often overheats during sleep. Other gel memory foams either coat or blend the gel, which does not accelerate the body cooling process. Gel infusion evaporates moisture into air quicker than coating or blending.
In addition, other gel memory foams use dye and polyol thickeners in lieu of real gel. Serta maintains that the company infuses its Serta iComfort Genius mattresses with up to 200% more gel. The company also promotes its premium, open-cell memory foam technology that creates denser mattresses. Serta’s memory foam technology creates a richer finished product that possesses outstanding support and durability. The pressure that builds during sleep causes sleep disruptive tossing and turning. Serta’s Cool Action™ material reduces average body pressure, while also providing extra support. A GfK buyer satisfaction study released in 2012 showed that 9 out of 10 iComfort mattress owners confirm that their Serta iComfort mattress offers them comfortable support.
Serta designs the iComfort Genius mattress to provide pressure relieving comfort and breathability under a wide range of room temperatures. The Genius bed offers the perfect balance of plush comfort and extra firm support by adding a two-inch layer of Serta® Support Foam below the Cool Action™ Gel Memory Foam. Serta recommends this type of mattress design for consumers who want memory foam comfort and pressure mitigation benefits, but who also prefer to sleep on a firm mattress.
Serta iComfort Genius
Serta International, Customer Service Department, 3 Golf Center #392, Hoffman Estates, IL 60169, 1-888-55-SERTA (1-888-557-3782)
2 3/4-inch Cool Action™ Gel Memory Foam, 2-inch Serta® Support Foam, 6” ComfortLast™ Foam Core with Ultimate Edge™ Support
FireBlocker fiber system
10 3/4 inches
StabL Base Foundation
Cool Action Gel Memory Foam
In-home 120 day trial
25 year limited